Millennials vs. Gen Z: Comparing the Youngest Generations

They may all look younger, but millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money.

For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge.

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Who is Gen Z? An introduction to the first digital-native generation

By 2020, we could see 5 generations working together in the workplace. Who are these generations and how old are they? Read more

Gen Z Spending Habits: an Infographic

For years, Millennials have been the mainstay focus of advertising endeavors. But what about the next generation—Generation Z? This generation, which follows Millennials, already has billions of dollars in spending power and should be your next target demographic. Lucie Greene of J. Walter Thompson calls Generation Z “millennials on steroids.” Read more