Brain Awareness Week: Fuel your Healthcare Marketing Strategy

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

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How the Patient Acquisition Cycle Can Give Your Healthcare Practice a Boost

Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition: Read more

What Patients Want: Applying Survey Results to Enhance Specialty Care

COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them. Read more