Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition: Read more
COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them. Read more
In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications. Read more
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