Drive Higher ROI during COVID-19 with Patient Precision Targeting

In the COVID-19 era, the healthcare industry has been facing unprecedented challenges. In the ambulatory care setting, this is true for physician practices across the spectrum of care—including those providing nonelective specialty care for chronic illnesses. Read more

Finding the Sweet Spot in Consumer vs Referral Marketing

When marketing within the home health space, both direct-to-consumer marketing and referral marketing play an important role. However, trying to focus on both might feel like quite a chore if your organization’s marketing resources are limited. The good news is there is way you can find the sweet spot in consumer vs referral marketing—and it has a lot to do with the digital tools within your reach. Read more

5 Keys to Marketing Your Hospital’s Critical Service Lines

The passage of the Affordable Care Act (ACA) in 2010 changed everything for hospital strategic planning. Organizations which previously counted on being jacks-of-all-trades for their communities were suddenly faced with the urgent need to shift from offering generalized to specialized patient care services. In such an environment, it’s essential that hospitals find a way to effectively market their critical service lines, and the five keys covered here can help you do that.

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