What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.
According to a recent US Census Bureau study, millennials in the United States are now the nation’s largest living generation, overtaking Baby Boomers, and are set to surpass the 79 million mark by 2050.
What does this mean for you as an employer? Over the next several years as your business grows and changes, you’ll be tasked with hiring new employees, and most likely, those new employees will be (gasp!) millennials. Finding great employees is hard enough, but when you’re not confident in how to attract great employees that are also millennials, it makes the task even more tough. Tough, but not impossible, as long as you understand how the millennial employee brain works; empathizing with what’s important to them, recognizing what motivates them to apply, being in the places they look for jobs, and knowing what keeps them coming back to work every day. Read more
One third of Americans have looked for a new job in the past two years and 79% of them have used online resources in their most recent job search. With a growing reliance on technology for job search, it is important for employers to leverage a broad mix of tactics to find talent and build a pipeline of great prospects. Read more
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