The Importance of Branding- Using Branding To Increase Conversions, part 2

In part one of this series, I discussed how branding can subconsciously influence how we feel about companies, and ultimately influence who we choice to partner with. I ended the article by stating quite simply the more well branded a company is the more conversions they will have. In part 2, I want to show you some data that backs this up.

82% of consumers will select a brand that they’re already familiar with in search results

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The Importance of Branding – How it works and Why it Matters, part 1

One of the push backs Alabama Media Group hears from a variety of our marketing clients is about them not wanting to invest in branding tactics.

“Branding is only something companies like Nike and McDonald’s do.”

“Branding is too nebulous. I only care about conversions!”

“You are recording a quote of mine about branding for an article you’re writing, aren’t you?”

I’ve heard variations of these hundreds of times. Read more

As retailers start to reopen, how should they convince consumers that it’s safe to shop with them?

As retailers are starting to reopen and consumers are itching to get out of their homes, a “new normal” shopping experience will need to be established to be successful. A same-old-same-old approach will not cut it. Read more