How Content Marketing Delivers a Punch for Your SEO (Site Experience Optimization)

Recently, Google announced that its search rankings algorithm would be influenced heavily by relevant and useful content throughout the consumer’s online search journey.  This was a subtle move for Google, but one that was bound to happen sooner than later.

To break it down: Read more

Photobomb: 6 Missed Opportunities for Photo + Video SEO

When it comes to online content, people love it when you paint them a picture.

Take, for example, the popularity of infographics – since 2010, searches for infographics have jumped 800%. How about video? In February alone, over 233 million Americans watched videos online. Read more

Digital Marketing Trends Part 5: Measuring Your Marketing

There is an old saying in business, “Half of my advertising is working. I just don’t know which half.” The big challenge for most organizations is figuring out if and the effectiveness of marketing spend.  In 2016, all of the tools needed to properly track and measure marketing initiative are readily available. Better understanding of ad performance will prevent wasted time, effort, and money, and provide insight into how to reach more customers and convert them to your customers. Read more