Digital Marketing Trends Part 5: Measuring Your Marketing

There is an old saying in business, “Half of my advertising is working. I just don’t know which half.” The big challenge for most organizations is figuring out if and the effectiveness of marketing spend.  In 2016, all of the tools needed to properly track and measure marketing initiative are readily available. Better understanding of ad performance will prevent wasted time, effort, and money, and provide insight into how to reach more customers and convert them to your customers. Read more

Understanding SEO


Search Engines allow us to catch existing traffic for your website.

Improving your website’s Search Engine Rankings helps
customers find you.

Internet searches are the new front doors for businesses. Searches bring more people to company websites than all other digital channels combined. And because those visitors are on the hunt for products or services, they are often ready to buy. For example, 85% of retailers said that search engine marketing was the most effective tactic for generating new customers.

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Google Brings Hashtags To Search Results To Highlight Google+

Google’s latest attempt to bring the social networking side of Google+ into relevancy was revealed yesterday with updated search functionality that now allows user to search for hashtag terms in Google’s search engine.

The catch is that these results displayed are only being pulled from Google+ posts that are thematically relevant to the hashtag being queried, in a bid to continue to bring prominence and visibility to the social network. Read more