There is an old saying in business, “Half of my advertising is working. I just don’t know which half.” The big challenge for most organizations is figuring out if and the effectiveness of marketing spend. In 2016, all of the tools needed to properly track and measure marketing initiative are readily available. Better understanding of ad performance will prevent wasted time, effort, and money, and provide insight into how to reach more customers and convert them to your customers. Read more
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Google’s latest attempt to bring the social networking side of Google+ into relevancy was revealed yesterday with updated search functionality that now allows user to search for hashtag terms in Google’s search engine.
The catch is that these results displayed are only being pulled from Google+ posts that are thematically relevant to the hashtag being queried, in a bid to continue to bring prominence and visibility to the social network. Read more
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