2017 Digital Marketing Trends: A New Year’s Resolution for Paid Search

Paid Search.  Search Engine Marketing.  Pay Per Click.  Google Ad Words.  WHATEVER the heck you call it, getting customers to your site can be a nightmare.

Perhaps you and your team have tried it yourselves.  Spent hours pouring over YouTube videos, studying Google AdWords instructions and staying tuned in to the latest algorithm changes.  NOTHING.

Maybe you’ve even outsourced it – had someone else deal with it who promises you a ton of clicks – and been heavily disappointed at the lack of new client activity.

So, you and your staff – you’re no digital experts and don’t even have time to be.  But it’s sincerely hard to know who to trust to manage this for you, because EVERYONE promises results.  What you need to do is choose several vendors who do paid search, and INTERVIEW THEM.  And, in that spirit, I’m going to give you my recommendation for the top 3 things you should ask every search vendor you interview Read more

Search, Social, Content and Rankbrain: Updates from SMX Advanced 2016

Well folks, SMX Advanced 2016 is now officially down in the books and it gets 2 thumbs up from this girl. SMX is a digital marketing conference founded by Search Engine Land where industry people go to learn about new trends, share ideas, report on successes and to network with some of the best and brightest in the industry. Read more

Starting With the End in Mind: Is Your Website Converting Customers?

Digital marketing in today’s world can prove to be challenging, and at times, painfully frustrating. From new trends that are born daily to algorithm changes that threaten “mobilegeddon,” staying on top of all of the moving pieces and best practices in digital marketing is a problem that most business owners and marketers constantly face when planning their digital strategy. Read more