Digital Marketing Trends Part 4: The Search Marketing Landscape

8 Search Marketing Trends That Will Shape the Digital Landscape of Alabama

Search marketing, the process of gaining visibility from search engines through both paid and unpaid efforts, is staged for tremendous growth and evolution in 2016. According to eMarketer, spending on paid search is projected to increase more than 10% from 2015 meaning that businesses and marketers will spend 28.4 million dollars in paid search advertising. The primary reason this medium continues to demand its share of advertising dollars is because of its ever evolving capabilities. Looking forward to 2016, here are 8 trends that will impact this evolution. Read more