2020 Trends Whitepaper: What’s Next for Social

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content. Read more

5 Reasons Traditional Marketing and Social Media Need Each Other

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the two strategies can help you cast a wider net and reach different audiences. Read more

2019 Marketing Trends: Social Media Stories

Let’s talk social media in 2019. The average U.S. 18+ adult spends an average of 45 minutes daily on social media. We scroll and scroll every day to check up on on our neighbor’s dog, the restaurant down the street, our favorite celebrities and bloggers, and we might even end up purchasing something from that scarily well-targeted Instagram ad. We know having social media marketing as part of your marketing mix is crucial, but what’s up with these social media “stories” gaining more and more popularity by day? Read more