Social media is one powerful tool. Of all the time we spend on the Internet, about one-third of it is dedicated to social media platforms. Oftentimes, a business’s social media pages are the first line of contact with potential new customers. In order to present your business’s best self, make sure to avoid these social media no-no’s: Read more
Halloween is one of the most festive and widely celebrated holidays in the nation, so what better excuse for some fun social media posts?! Promoting your business during a holiday gives you the opportunity to change up your tactics, grab the attention of audience members, and show a different side to your business. Don’t be scared—try some of these spook-tacular Halloween social media tips this year! Read more
We are connected to the world more than ever before, and social media is largely responsible. According to Pew Research Center, nearly 70% of U.S. adults use social media. Such widespread use further solidifies its value as a powerful marketing tool.
Marketers wanting to implement social media marketing strategies need to be familiar with the two different types of social media: organic and paid. Each type has its advantages, and knowing when to use each could make a significant difference in user engagement. Read more