Social Marketing

Join the Social Media Party

social-title

How social media marketing strengthens relationships with customers

Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media offers a way to grow those relationships online. Not only do a majority of Fortune 500 companies use platforms such as Facebook and Twitter to bring attention to their brands, but 75% of online Americans report that they are more loyal to companies that promote their products on social media.
A social media presence can boost your business in several ways, including introducing your product or service to new customers, keeping you top-of-mind for existing ones and building loyalty to your company. And the result of all that social activity? The potential for more revenue. Read more

Social Media Marketing Myth #12

Screen Shot 2014-01-08 at 2.09.17 PM

Many business owners and managers who I’ve spoken with are familiar with Facebook, Twitter or Pinterest for personal use. But when it comes time to promote their business, many are left wondering what to do to keep up with the competition in the social media realm.

Read more