4 Reasons Why Millennials Love Snapchat

Though social media platform Snapchat has been around since 2011, it has just recently come to the forefront of the social media-sphere. Whether it’s because we are progressively seeing celebrities appear on the app or because of the freshly launched “memories” feature, Snapchat is becoming increasingly important among its competitors such as Facebook, Instagram and Twitter.

The primary demographic of people using Snapchat? Young people, especially millennials (ages ranging from 18-34). Read more

5 Ways Your Business Can Start Using Snapchat Right Now

Thought Snapchat would be a passing fad? Don’t worry, you’re not alone. It wasn’t that long ago that Snapchat CEO Evan Speigel was spending an enormous amount of time trying to convince venture capitalists that Snapchat was the next big thing. Why would they want to invest money into a social platform that allows users to send messages and videos that would disappear within seconds?  Speigel fought through the skepticism, grew the social app’s following and value exponentially (a $16 billion value to be exact) and kept educating consumers on the point of it all.

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Social Marketing

Join the Social Media Party

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How social media marketing strengthens relationships with customers

Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media offers a way to grow those relationships online. Not only do a majority of Fortune 500 companies use platforms such as Facebook and Twitter to bring attention to their brands, but 75% of online Americans report that they are more loyal to companies that promote their products on social media.
A social media presence can boost your business in several ways, including introducing your product or service to new customers, keeping you top-of-mind for existing ones and building loyalty to your company. And the result of all that social activity? The potential for more revenue. Read more