Engaging Your Audience Through Video

As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

How can your business utilize video to engage with its audience? Here are a few tips: Read more

Need to reach a large audience? Consider college football fans in Alabama

College football is life in Alabama. The state is home to two powerhouse teams, and one of the most inevitable questions you’ll be asked here is “Alabama or Auburn?”

In a recent Nielsen report, the data company states Alabama, specifically the Birmingham area, has the highest concentration of football fans in the entire country- a whopping 70% of Birmingham-area residents self-identify as avid football fans! Read more

How To Rev Up Your Video Marketing Strategy

It’s no secret that the use of video has been on the rise in recent years. Digital video has interrupted traditional media, especially television. As TV viewing has decreased, streaming video content online has increased as 6 out of 10 people in the U.S. now prefer online video platforms to live TV. Read more