Why Advertisers Should Break Up With TV

Television has provided us with a plethora of entertainment and educational content for decades. It’s reliable and trustworthy in terms of advertising and has remained as one of the most effective ad mediums since it was invented in 1927. But there’s a new player in the game, and its name is online video. Read more

2017 Digital Marketing Trends: What’s Next for Video & Mobile

“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more

And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty

When I was growing up, I never saw a bag of Golden Flake potato chips that I didn’t think about Paul “Bear” Bryant eating them in commercials.

Today, my child isn’t used to seeing Nick Saban unless there are AT&T logos behind him, and a Coca Cola on his podium.

Being associated with supporting your community’s local sports teams – whether little league, college, high school, or pro – well, that’s the “Halo Effect”. Read more