2019 Marketing Trends: Video Marketing Goes Beyond Pre-Roll Ads

If you’re considering where to invest your marketing dollars in 2019, look no further than video. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are expected to grow through 2021.

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Engaging Your Audience Through Video

As marketers seek out new ways to capture consumers’ attention, video has come to the forefront of the strategic conversation. Scroll through Facebook for 60 seconds and you will notice that a significant chunk of its content are videos. Videos provide users with quick, visual representations of storytelling while providing marketers with outstanding ROI. In fact, a recent study reports that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

How can your business utilize video to engage with its audience? Here are a few tips: Read more

Need to reach a large audience? Consider college football fans in Alabama

This post has been updated since its original publication date.

College football is life in Alabama. The state is home to two powerhouse teams, and one of the most inevitable questions you’ll be asked here is “Alabama or Auburn?”

A Nielsen report states Alabama, specifically the Birmingham area, has the highest concentration of football fans in the entire country- a whopping 70% of Birmingham-area residents self-identify as avid football fans! Read more