Google ads? Pay-per-click? Paid search? These are a few terms you have probably heard that are synonymous with SEM. When we are looking for information about pretty much anything, we instinctively turn to our search engine of choice (for 1.2 billion people, that search engine is Google). SEM refers to paid ads placed on search engine results pages (SERP) with fixed positioning to grab the attention of the searcher. Why should it be a part of your digital marketing strategy?Download our new free ebook SEM Unwrapped to learn best practices when it comes to increasing conversions through search engines.
Marketing to Gen Z and their Gen X Parents
Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs.
2018 Roadblocks: What’s Ahead for the Trucking Industry
Our experts have compiled the latest trucking industry trends, along with real solutions for carriers affected by the driver shortage. Download this whitepaper to access this valuable insight into hot topics and trends affecting the industry.
Everything You Need to Know About Online Advertising
Download our Everything You Ever Wanted to Know About Online Advertising one-sheet below to learn what exactly it is, how it’s used and terms to know.
Top Recruitment Trends One Sheet
The recruitment industry has had to adapt as the unemployment rate continues to decline. Recruiters now have to work harder to recruit quality candidates and triumph over competitors. Download our 2018 Recruitment Trends to Watch for current insights to be aware of within the industry.
Content Marketing 101 eBook
Download this eBook to learn the basics about content marketing and how to get started.
2018 Digital Marketing Trends eBook
Our experts provide in-depth insights on the latest content marketing, video marketing and digital display trends for 2018.
2017 Digital Marketing Outlook Whitepaper
We dive into the latest trends in digital marketing and provide insight to the best marketing tactics to pursue in 2017.
Multi-Channel Marketing for Small Businesses Whitepaper
Master the art of multi-channel marketing and learn how an integrated strategy and seamless messaging can boost the performance of each medium.
Alabama Millennial Whitepaper
The opinions and voices of Alabama millennials are reflected in this report, with topics ranging from news consumption and buying habits to political views and job search preferences.
The Alabama Auto Buyer eBook
For auto marketers, knowing what drives specific groups of consumers throughout the auto purchase process is essential. Find out more about new and used buyer profiles, millennial and women auto buyer profiles and more.
Building Your Employer Brand eBook
How to put your best foot forward to attract and retain top talent.
Messaging in the Moment – The Art of Storytelling: A Webinar
This webinar reviews the basics of storytelling as it fits into a marketing strategy. Learn best practices to better “Understand Your Why.”
Metrics in the Moment- How to Measure Conversions: A Webinar
Attributing sales to digital marketing efforts is not easy. This webinar will take you through the steps to help you set up your business goals within analytics to track your customers all the way through to the conversion.
The Five Stages of Travel eBook
Better understand the five stages of travel and the benefits of building a marketing strategy that speaks to travelers throughout their entire journey.
The Job Candidates Journey:Recruiting at Every Stage eBook
Better understand the job candidate’s decision-making cycle and which recruiting tools work best at each stage.
Evolution of Content Marketing eBook
Content marketing is a proven marketing strategy that brings in new customers and keeps them coming back. Here’s a guide for understanding content marketing and putting it into practice.