Rich Media Guidelines
Examples: 3rd party tags, HTML5, RRM tags
High Impact Wallpaper
A wallpaper is a tile or single image placed on the background of the AL.com homepage, that occupies the area to the right and left of the content well. The wallpaper serves as a companion enhance the leaderboard and rectangle roadblock. Available on desktop only.
The billboard is a 970×250 banner ad placed at the top of a web page that provides a large canvas for rich creative executions. The ad opens expanded with a close button allowing the user to close the ad. As the ad is collapsed, the page content flows back into the space previously occupied by the banner. A residual button remains enabling the user to view the ad again.
The IAB Filmstrip enables enhanced creative story-telling capabilities within a single ad creative. The user is guided through a series of interactive rich media panels including video, animations, downloads, store locators and other information. Simple engagement features – scroll, click, hover, and touch – allow the user to explore all 5 segments of the 300×3000 creative. For desktop only.
The IAB Portrait ad is a 300×1050 banner ad unit that allows various interactive features to be placed in a large canvas. The ad can contain video, images and other content that engages the user with great visuals and takes up sufficient space to get the user’s attention. For desktop only.
Similar to the sliding billboard, this 970×90 ad unit will auto expand 1x/day to a 970×415. The expansion can contain several types of content, apps, video and other rich media elements. The ad unit displays in contracted state (970×90) on subsequent loads.
InStory Video Ads display on article pages. The ad will load automatically, only if a user scrolls down the page. On Desktop, audio will initiate on mouse over.
Online conversion tool found HERE
The Birmingham News
The Huntsville Times