The digital awareness campaign starts with sending Bank Independent’s message to a strategically designed target audience of entrepreneurs and business decision makers. These users are targeted with display ads on AL.com to get in front of new users where Bank Independent has newly opened locations in Huntsville, Athens and Decatur. Paired with Responsive Rich Media ads that expose the user to video, users were then re-messaged with display ads on the extended network.
To define our entrepreneur & business decision maker audience, we take into account:
- Exclusive, first-party data (information collected by AL.com and affiliates that looks at what a user is reading, commenting on, and where they are located)
- We combine this with third-party data (information from outside data sources such as purchase behavior, household income, employment, etc.)