Alabama Media Group implemented SEM to stay competitive in the following categories:
- Diamond Jewelry, Watches, Engagement Rings
- Timely sale-specific campaigns targeting holidays – Mother’s Day, Father’s Day, Christmas etc.
Utilizing Google’s sophisticated data, Alabama Media Group targeted users who have interest in certain categories that aren’t directly jewelry related – but we know those users are probable to also have an affinity for jewelry. Example: Targeting users who are luxury travelers or fashionistas.
With this strategy, people who have been researching or visiting websites about diamond education were targeted as well.