The first place someone goes to learn information is usually a business’ website.
An informative, up-to-date website that is responsive on all devices (mobile, laptops, tablets, etc.) was crucial for Dean’s Sausage Company. Alabama Media Group created a new website for Dean’s that would provide a great user experience on any device and house product information and recipes. Having an online home for classic and new recipes was a pillar of the campaign – if Dean’s wanted customers to start using their products outside of breakfast, it was important to make their recipes as easy to find as they were delicious. The next task for Alabama Media Group was to inform customers of Dean’s products and share their recipes.