Before a private sector business – such as an international airport- can become a client of SEA, they must first know who they are and what they offer. Alabama Media Group worked with Sain Engineering to determine which niche audiences were most important to reach. In this case, it was Management/C-Level executives and Professionals.
Alabama Media Group’s audience segments take into account exclusive, first-party data (data collected by AL.com and affiliate local market groups), as well as third-party data (data collected from outside party sources).
To create brand awareness and show what SEA does to positively influence businesses, Alabama Media Group placed digital display ads in front of these key audiences, reaching business owners, VP’s, project managers, health care professionals, and others who could use SEA’s services.