Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo!, to increase Turan Foley’s visibility in search results as consumers make major automotive purchase decisions. They run separate campaigns for Chevrolet, Cadillac, and Buick.
Alabama Media Group closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments.
This ongoing optimization process resulted in increased inbound web traffic through paid search.
Dynamic search engine marketing is a unique tool that allows AMG to pull in inventory from Turan Foley’s used cars. The search engine keywords are automatically updated based off the inventory – when that car is sold, the keyword is removed, thus Turan Foley is only paying for clicks relative to the cars currently in inventory. We can prove performance by showing what cars were sold and what keywords we removed as they were sold.