2019 Marketing Trends: Personalization

At their core, personalization and customization mean taking any data you have on customers and combining it with whatever business assets you’re promoting to create a message for a hyper-specific segment. For example, not simply targeting women with children aged 7-10, but targeting working women with school-aged children in a major metro area with an interest in running their household from their phone.

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Why You Should Work With Direct Leads

How many times have you received an automated email asking for 15 minutes of your time? How many times how you responded? While lead lists can in some cases be a good starting point for your recruiting needs, it’s not going to get you the talent you want at the best cost-per-hire. Read more

Everything You Need to Know About Online Advertising

Online advertising is a catch-all term for, you guessed it, any advertising that is conducted on the internet. Because it’s such a broad term, we set our focus on online display advertising for the purpose of this post. Download our Everything You Ever Wanted to Know About Online Advertising one-sheet below to learn what exactly it is, how it’s used and terms to know.
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