Posts

Marketing in the Moment and on the Move

Mobile marketing is the most accessible type of marketing in the world today, with consumers spending more and more time on their smartphones and tablets.  65 percent of digital time in the U.S. is spent on mobile devices rather than desktop, up from 53 percent in 2013.This means you can get your message to customers when and where they need it most. A BI Intelligence report predicts that mobile commerce will grow from 20.6% in 2016 to 45% in just the next four years. The trick with mobile marketing is that it is time and location sensitive. Unlike traditional marketing channels, this means you can connect with customers during specific moments in real time. By capitalizing on this, you can tailor advertising to where and when your customers are most likely to respond.

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Infographic: Alabama Holiday Shopping Trends 2016

The holiday shopping season is upon us and Americans are expected to spend $655.8 billion this year, a 3.6% forecasted increase from 2015. We surveyed over 1,000 Alabamians to find out their shopping habits and preferences this holiday season.
Here are some of the insights we discovered that hopefully will influence your marketing plans this season. Read more

branding

eBook: Building Your Company Brand

What is your brand? Your company projects an impression to your audience, whether you are aware of it or not. Your company brand is the perception potential job candidates hold for your company as an employer and should include three main components: your company’s culture, mission and values.

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