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Gen Z Education Trends

Gen Z is now at the “heading to college” age, but how do they decide where to go? This infographic breaks down some Gen Z education trends uncovered from our own survey.

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Marketing to Gen Z & Their Gen X Parents

Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs. Read more

applying for college

A First-Hand Account of the College Decision Making Process

Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision. Read more