Infographic: Oh the Places Alabama Will Go: Insights on Alabama Travel Trends

For some, vacation means a quick weekend away jam packed with activities, for others it’s a weeklong beach trip that consists of nothing but listening to the waves crash and a few rounds of golf. In Alabama, we’re lucky to have the best of both worlds…bustling cities with festivals, concerts, and sightseeing opportunities plus the sprawling inland lakes and beautiful beaches along the coast.

35% of Americans plan to take a vacation 50 or miles away in the next 12 months. Of the eight in ten who planned on traveling this summer, each will spend $941 per person. As a part of the travel and tourism industry, you already know much of what the South has to offer. But aren’t you curious about what Alabamians actually prefer when it comes to vacation planning? Read more

Free eBook: The Five Stages of Travel

When it comes to travel, consumers quite literally have the world at their fingertips. However, navigating unlimited options can be complicated, giving travel marketers the opportunity to influence decision makers at multiple points on their journey from dreaming to discovering. Read more

Travel by Generation

A Marketer’s Guide to Engaging Travelers of all Ages

Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing to travelers may seem like an easy task when people are taking three to four trips per year, not all travelers are looking for the same information in the same places. In fact, Millennials, Gen Xers and Boomers have different habits and motivations.

Millennial travelers are taking more trips than their older counterparts. They are most interested in cultural travel experiences and are more likely to book travel online. Gen Xers spend six or more months planning a trip and are more likely to work while on vacation. And unlike younger generations, Boomers tune out social media while on vacation and are the least likely to use online planning tools to book a trip.

It’s important to recognize generational trends when you’re marketing to travelers. Knowing what your audiences appreciates in a trip and how they’ll absorb the information you provide to them is key. Read more