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Alabama Media Group delivers the viewers businesses need to grow.

We reach job seekers, students, parents, shoppers, homeowners, the masses, customers, influencers, patients, nurses, home buyers, car shoppers, furniture buyers – your next customer.

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We know who is reading, using or watching our content and we understand how to connect your business to the people you want to reach.

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Alabama Media Group Blog

Essential Business Job Posting Special

April 1, 2020
For some employers, the viral pandemic has been a time to pause…
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Tips for Reengaging Your Customers in Times of Crisis

March 19, 2020
No one could have predicted how quickly the COVID-19 pandemic…
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I'm a Retailer – In the crisis - What do I do now?

March 18, 2020
The recent crisis has disrupted nearly every business and service…
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Need to reach your customers and community? Meet them where they are.

March 17, 2020
Among uncertain times, we remain committed to providing the most…
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5 Keys to Marketing Your Hospital’s Critical Service Lines

March 17, 2020
The passage of the Affordable Care Act (ACA) in 2010 changed…
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Why Nurses Become Nurses

March 10, 2020
The nursing profession may be one of the most difficult and varied…
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How to Use Local Data to Develop an Effective Consumer-Directed Marketing Strategy

March 3, 2020
Big data in its various forms is a key ingredient to success…
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3 Keys to Integrating Outreach to Make Your Marketing More Effective

March 3, 2020
When marketing to seniors and their families, outreach is a key…
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7 Tips for Optimizing the ROI of Private Practice Marketing

March 3, 2020
Although marketing a private practice is essential to meet patient…
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What is a Nontraditional Student?

February 27, 2020
Nearly 74% of American undergraduate college students are considered…
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The Journey to Traditional College Enrollment

January 21, 2020
The Journey to Traditional College Enrollment is a process that…
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2020 Trends Whitepaper: What's Next for Social

January 6, 2020
In previous years, our annual trends e-book has included digital…
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How to Recruit Skilled Trades in a Labor Shortage

December 17, 2019
America’s skilled trades labor shortage has made headlines…
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Reaching Tech Talent in Today’s Tight Market

November 27, 2019
Over the next four years an estimated 75 million jobs will be…
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Recruiting in Today’s Growing Healthcare Industry

November 27, 2019
Healthcare is the fastest-growing labor market, with the need…
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The Holidays Start Now: Health & Wellness

November 7, 2019
As the holiday season nears, we start thinking about getting…
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The Holidays Start Now: Retail

October 18, 2019
A new Deloitte survey reports that most holiday shoppers will…
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The Holidays Start Now: Home Improvement

October 4, 2019
Everyone wants their home in tip-top shape to impress friends…
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What's Trending in Video Usage

October 3, 2019
Aside from video trending in general, within the tactic lies…
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The Holidays Start Now: Home Furnishings

September 25, 2019
For home furnishings and boutique owners, the holidays aren’t…
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Types of Video Marketing

September 24, 2019
Whether it's brand awareness or converting leads to actual revenue,…
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How to Make Your Customer Data Work for You

September 19, 2019
Every business collects some data about their customers.  Some…
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Video Marketing Playbook

August 26, 2019
Investing marketing dollars in video is nothing new. Digital…
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The Story of Us: The Next Chapter

July 31, 2019
Our news and content teams are the driving force behind our success…
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Understanding the Importance of Search Engine Marketing

June 26, 2019
Your first step in searching for a place to eat, looking up information…
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An Introduction to Predictive Marketing Analytics

June 26, 2019
The constant evolution of technology never ceases to disrupt…
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5 Reasons Traditional Marketing and Social Media Need Each Other

May 23, 2019
Considering that more than 80% of Americans now use some form…
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Alabama Media Group Wins Five INMA Awards

May 20, 2019
May 20, 2019 Birmingham-based Alabama Media Group was awarded…
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How we do it and why it works.

May 8, 2019
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The Power of Print: Why it Should Be a Part of Your Marketing Strategy

May 2, 2019
These days digital advertising gets most of the attention, but…
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How to Build a Mobile-Centric Search Strategy

April 23, 2019
Of all Google searches performed, more than half come from…
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The Art of Storytelling: Connecting with your Online Audience

April 4, 2019
No matter how hard people try, effective communication is often…
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Successful Email Marketing: Subject Yourself to the Subject

March 28, 2019
The subject line is arguably the most important component of…
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When You Fund Us, You Fund our Mission

March 18, 2019
Our newsroom’s mission is to tell stories that change laws,…
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Successful Email Marketing 101

March 8, 2019
Email marketing is a vital tool for any business. Whether you're…
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2019 Marketing Trends: Voice Search

March 5, 2019
No longer your average PPC, search has exploded beyond the written…
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Alabama Media Group brands recognized as finalists for 2019 Global Media Awards

March 5, 2019
March 5, 2019 | Birmingham, AL | Alabama Media Group brands were…
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2019 Marketing Trends: Social Media Stories

February 26, 2019
Let's talk social media in 2019. The average U.S. 18+ adult…
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2019 Marketing Trends: Video Marketing Goes Beyond Pre-Roll Ads

February 6, 2019
If you’re considering where to invest your marketing dollars…
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2019 Marketing Trends: Personalization

January 22, 2019
At their core, personalization and customization mean taking…
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2019 Marketing Trends: Transparency & Authenticity

January 9, 2019
Whether you're selling a product, service, or asking for donations,…
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2019 Marketing Trends eBook

December 28, 2018
Continuing to find ways to innovate in marketing is nothing…
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Why We Do What We Do

December 27, 2018
Welcome to The Story of Us. Alabama Media Group exists…
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5 Qualities of Shareable Content

November 15, 2018
If you run a website or social media profiles for a business,…
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SEM Unwrapped eBook

September 4, 2018
What is Search Engine Marketing? Google ads? Pay-per-click?…
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Gen Z Shopping Trends

August 16, 2018
Gen Z's buying power is astonishing - a report estimates that…
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Are you ready for MATS? How to Recruit at Trucking Shows

August 8, 2018
Trade shows have proven to be invaluable from a business perspective…
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Gen Z Finance Trends

August 7, 2018
Gen Z is quickly becoming known as the financially conservative…
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Gen Z Education Trends

August 2, 2018
Gen Z is now at the "heading to college" age, but how do they…
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Gen Z Recruitment Trends

July 26, 2018
By 2020, Gen Z will account for 20% of the workforce. This infographic…
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Gen Z Auto Trends

July 19, 2018
A wide majority of Gen Z does not own a vehicle, but that could…
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What the Shell Starship Initiative means for trucking companies

June 29, 2018
Far from legislative impacts, we’re seeing new innovations…
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What you need to know about the Stop Underrides Act

June 28, 2018
In addition to the ELD Mandate, there are other legislative actions…
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How to Retain Talent for Your Organization

June 18, 2018
With unemployment at a record low, it truly is a buyer’s market.…
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ELD Mandate Update

June 18, 2018
Driver shortages are only one of the roadblocks or disruptors…
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Marketing to Gen Z & Their Gen X Parents

June 13, 2018
Gen Z is now the single largest population segment at 26% of…
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5 Things to Rethink about Talent Acquisition

June 8, 2018
HR departments are saddled with an extensive set of requirements.…
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Mobile Recruitment – You Have to Get It Right

June 8, 2018
Once upon a time, phones were just for making calls. With the…
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10 Great Questions to Ask a Candidate

June 8, 2018
Finding the right candidate can be difficult – usually from…
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The Best Potential Candidates Are the Hardest to Reach

June 8, 2018
I think it’s safe to say that most companies strive to find…
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Be Careful… You Are Living in a Glasshouse

June 8, 2018
“So, what is the culture of your organization?” This question…
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Data Driven… Recruitment?

June 8, 2018
Perhaps you are one of the organizations currently coming to…
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Alabama Media Group Recognized at INMA Global Media Awards

June 6, 2018
Birmingham-based Alabama Media Group was awarded three international…
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What You Need to Know About the Truck Driver Shortage

June 5, 2018
It’s no secret that the trucking industry is in the midst of…
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5 Things Every Recruiter Should Know

June 5, 2018
Just getting started in recruitment or just need a few tips ?…
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Millennials vs. Gen Z: Comparing the Youngest Generations

May 29, 2018
They may all look younger, but millennials and members of the…
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Who is Gen Z? An introduction to the first digital-native generation

May 10, 2018
By 2020, we could see 5 generations working together in the workplace.…
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What NOT To Do During the Employee Recruitment Process

April 9, 2018
Recruiting quality talent is a fine art. And when companies don't…
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Why You Should Work With Direct Leads

March 29, 2018
How many times have you received an automated email asking for…
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2018 Roadblocks: What's Ahead for the Trucking Industry

March 21, 2018
Trucks move roughly 71% of the nation’s freight by weight,…
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How to Strategically Increase Your SEO: Part 2

March 20, 2018
In part one of this series, we discussed how to determine your…
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Alabama Media Group Earns International Recognition

March 19, 2018
Birmingham-based Alabama Media Group (AMG) announced today it…
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Alabama Media Group Earns International Recognition

March 7, 2018
Birmingham-based Alabama Media Group is a finalist for several…
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Gen Z Spending Habits: an Infographic

March 7, 2018
For years, Millennials have been the mainstay focus of advertising…
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Social Media: What Not to Do

March 6, 2018
Social media is one powerful tool. Of all the time we spend on…
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How to Strategically Increase Your SEO: Part 1

March 1, 2018
Nearly everyone knows at this point that Search Engine Optimization…
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Take the Guesswork Out With Job Distribution

February 21, 2018
Are you tired of posting your job openings on countless numbers…
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Generation Z's Media Habits: an Infographic

February 20, 2018
Generation Z: the iGeneration. This age group, the oldest of…
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Everything You Need to Know About Online Advertising

February 13, 2018
Online advertising is a catch-all term for, you guessed it, any…
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2018 Top Recruitment Trends

February 8, 2018
The recruitment industry has had to adapt as the unemployment…
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Content Marketing 101 eBook

February 6, 2018
Does your business engage in content marketing? Considering…
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Building Your Company Brand: the Value of Video

January 25, 2018
As we have discussed in previous posts, your company brand is…
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2018 Digital Marketing Trends: What's Next for Video Marketing

January 18, 2018
The demand for video is higher than ever. In fact, 52% of marketing…
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2018 Digital Marketing Trends: What's Next for Content Marketing

January 9, 2018
Content Marketing is going to be as strong as ever in 2018 –…
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How to Keep Up Engagement in the Post-Holiday Season

January 4, 2018
Another holiday season has come and gone, but that doesn’t…
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2018 Digital Marketing Trends: What's Next for Digital Display

January 2, 2018
Where did all the cookies go? Since the mid 90’s, using…
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Alabama Media Group announces 2018 internship opportunities

December 4, 2017
Alabama Media Group, an affiliate of Advance Local, has announced…
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2018 Digital Marketing Trends eBook

November 30, 2017
In 2020 U.S. spending on digital advertising is set to hit $113.18…
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Location-Based Mobile Advertising 101

November 28, 2017
You’re scrolling through Facebook at your favorite restaurant…
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Thanksgiving Marketing Tips For Your Business

November 20, 2017
Thanksgiving marks the official start to the holiday season,…
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Sponsored Content: Not Your Daddy's Advertorial

November 8, 2017
You constantly have your eyes open for the next innovative, different…
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Perks of Partnering With a Premium Publisher

November 1, 2017
When you work with a premium publisher, there’s no need to…
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Don't Get Spooked By Social!

October 26, 2017
Halloween is one of the most festive and widely celebrated holidays…
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7 Ways to Improve Your Online Advertising Creative

October 23, 2017
Online advertising has proven to be useful for reaching specific…
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Why You Need a Social Media Content Calendar

October 23, 2017
Social media is one of the easiest methods to reach potential…
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Website Migration Best Practices

October 11, 2017
Website migration is the process of transferring website content…
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Retail Guide to Holiday Success

October 5, 2017
The holiday season is the biggest time of the year for retailers…
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Do's and Don'ts of Subject Lines

September 20, 2017
Email remains one of the most efficient means of communication…
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We Know Where Your Auto Customers Are

September 13, 2017
If you are old enough, you may remember the days when someone…
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I Don’t Mean To Burst Your Used Car Sales Bubble, But…

August 24, 2017
For the past several months, there has been an ever-increasing…
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You want the good news or the bad?

August 24, 2017
First, the good news: automobiles built in the last 20 years…
https://www.alabamamediagroup.com/wp-content/uploads/2017/08/shutterstock_562778110.jpg 2803 4200 Jared Coker /wp-content/uploads/2015/10/amglogo.png Jared Coker2017-08-24 18:45:312017-09-19 19:03:05You want the good news or the bad?

Engaging Your Audience Through Video

August 24, 2017
As marketers seek out new ways to capture consumers' attention,…
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Organic vs. Paid Social: What You Need to Know

August 15, 2017
We are connected to the world more than ever before, and social…
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In Influencers We Trust

August 8, 2017
Influencers do exactly as their name would suggest—influence.…
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Mom & Pops Make a Comeback

July 31, 2017
The past decade has seen the rise of retail giants like Amazon,…
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E-commerce and digital marketing set small businesses apart

July 19, 2017
In the age of online retail giants like Amazon and Wayfair, it…
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Why Storytelling Should Be Part of Your Strategy

July 10, 2017
Storytelling is one of the easiest ways to humanize your brand.…
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3 Content Marketing Ideas You Haven't Used Yet

June 26, 2017
Content marketing: What does it mean? Who uses it? For what? According…
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Need to reach a large audience? Consider college football fans in Alabama

June 12, 2017
This post has been updated since its original publication date. College…
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2017 Alabama Market Auto Trends [Infographic]

May 12, 2017
Did you know the Ford F-Series is the #1 selling truck for all…
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How To Build Your Social Brand

May 3, 2017
In today's digital landscape, it is almost impossible for a company…
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6 Tips to Run Successful Social Marketing Campaigns

May 3, 2017
Social media is one of the most powerful ways to market in today’s…
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The Rise of the Compact Utility Vehicle, Why It Means Big Changes for You

April 28, 2017
Back in the day, (that is 2015) the biggest selling segment in…
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Top 10 Reasons Why People Buy a Specific Car

April 28, 2017
With the marketplace in Alabama, Central Tennessee and the Florida/Mississippi…
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Why TV Should Not Be the Only Way You Advertise

April 28, 2017
One day you walk out onto your dealership lot to notice a gentleman…
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Why Luxury Dealers Should Fear the Ford F-Series

April 27, 2017
Luxury dealerships tend to look at other luxury dealerships as…
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Return of the King? Will the Ford Bronco Rule Again?

April 27, 2017
All hail the king of SUVs, the Ford Bronco is returning, but…
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7 Secrets of Social Media Marketing

April 24, 2017
Social media plays a key role in any smart marketing strategy…
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Sponsorship Opportunities Available for the 3rd Annual Alabama Young Professionals Summit 2017

April 19, 2017
The mission of the Alabama Young Professionals Summit is to connect young professionals and leaders to maximize impact within their own organizations and across their communities.
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How To Rev Up Your Video Marketing Strategy

March 31, 2017
It’s no secret that the use of video has been on the rise in…
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Why Advertisers Should Break Up With TV

March 27, 2017
Television has provided us with a plethora of entertainment and…
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2017 Millennial Recruitment Trends

February 24, 2017
Millennials are one of the most talked about generations today…
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The Real Cost Of Hiring The Wrong Person

February 10, 2017
Nothing can spoil a good thing the way a person can. It’s true.…
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Valentine's Day Travel Trends

February 7, 2017
Did you know people on average spend $130.97 on Valentine's Day? Find…
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Why You Should Always Be Looking For Employees

January 27, 2017
Should You Be Looking for Employees When You Are Fully Staffed? Imagine…
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5 Things Every HR Director Should Know

January 20, 2017
Recruitment is a never-ending process and finding the right people…
https://www.alabamamediagroup.com/wp-content/uploads/2017/01/shutterstock_559450519-2.jpg 2761 5616 Jared Coker /wp-content/uploads/2015/10/amglogo.png Jared Coker2017-01-20 16:00:432017-01-20 22:01:155 Things Every HR Director Should Know
man typing on laptop

2017 Digital Marketing Trends: The State of Content Marketing

January 11, 2017
We’ve compiled a list of what our content marketing team sees as big trends that will become really big in 2017.
https://www.alabamamediagroup.com/wp-content/uploads/2017/01/shutterstock_343066289.jpg 667 1000 Phyllis Neill /wp-content/uploads/2015/10/amglogo.png Phyllis Neill2017-01-11 15:53:052017-01-24 03:18:502017 Digital Marketing Trends: The State of Content Marketing

2017 Digital Marketing Trends: A New Year’s Resolution for Paid Search

January 3, 2017
Paid Search.  Search Engine Marketing.  Pay Per Click.  Google…
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Alabama Media Group Donates Massive Photographic Collection to the Alabama Department of Archives and History

December 14, 2016
The Alabama Department of Archives and History and Alabama Media Group announced today that Alabama Media Group is donating its massive collection of photographic negatives to the Archives, where the images will be preserved, digitized, and made available to the public.
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2016-12-14 16:36:402017-05-10 19:04:18Alabama Media Group Donates Massive Photographic Collection to the Alabama Department of Archives and History

2017 Digital Marketing Trends: What's Next for Video & Mobile

December 7, 2016
“Information doesn’t travel at the word of mouth anymore.…
https://www.alabamamediagroup.com/wp-content/uploads/2016/12/shutterstock_327587417.jpg 367 1000 Caywood Yamnik /wp-content/uploads/2015/10/amglogo.png Caywood Yamnik2016-12-07 22:34:382018-01-26 20:00:112017 Digital Marketing Trends: What's Next for Video & Mobile
whack a mole

2017 Digital Marketing Trends: Tips to Avoid A Game of Whack a Mole with Your Strategy

November 30, 2016
So, what is next? Below are some reflections from this past year and predictions for digital marketing in 2017.
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branding

Measuring the Immeasurable: Brand Awareness

November 18, 2016
Brand awareness is messy. Data is messy. But, it’s still important to measure because it matters.
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Marketing in the Moment and on the Move

November 1, 2016
Mobile marketing is the most accessible type of marketing in…
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Infographic: Alabama Holiday Shopping Trends 2016

October 26, 2016
The holiday shopping season is upon us and Americans are expected…
https://www.alabamamediagroup.com/wp-content/uploads/2016/10/shutterstock_7652515.jpg 750 1000 Katie Rush /wp-content/uploads/2015/10/amglogo.png Katie Rush2016-10-26 18:31:132018-05-07 16:44:07Infographic: Alabama Holiday Shopping Trends 2016

Whitepaper: Master the Art of Multi-Channel Marketing

October 25, 2016
In today’s fast-paced digital climate, businesses have more…
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branding

eBook: Building Your Company Brand

October 14, 2016
What is your brand? Your company projects an impression to your…
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applying for college

A First-Hand Account of the College Decision Making Process

September 27, 2016
Choosing a college can be an intimidating process, with many factors and motivators. The key to successful marketing for your school is understanding how prospective students will make their final decision.
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Smarter, not Harder, Higher Education Marketing

September 19, 2016
Looking for more education marketing insight? Download our Marketing to Students eBook, filled with tips on how to boost the performance of your enrollment marketing efforts and turn your most loyal students into powerful brand ambassadors.
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blogging

How to Blog with Ease and Confidence

September 16, 2016
So you've been given the task of blogging for your company. Yay…
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And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty

September 15, 2016
When I was growing up, I never saw a bag of Golden Flake potato…
https://www.alabamamediagroup.com/wp-content/uploads/2016/09/Stock-photo-Stacey-3.jpg 528 800 Stacey Taylor /wp-content/uploads/2015/10/amglogo.png Stacey Taylor2016-09-15 09:00:382016-09-16 20:59:28And the Crowd Goes Wild – Associating Sports Fandom with Brand Loyalty
boss on smartphone

Old School Meets New School: Teaching My Boss How to Use Snapchat

September 12, 2016
Written by guest blogger Claudia Watkins, a marketing and economics…
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4 Reasons Why Millennials Love Snapchat

August 3, 2016
Though social media platform Snapchat has been around since 2011,…
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How to Successfully Recruit Millennial Talent

August 2, 2016
According to a recent US Census Bureau study, millennials in…
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Infographic: Oh the Places Alabama Will Go: Insights on Alabama Travel Trends

August 1, 2016
We conducted a study of over 2,700 travelers in Alabama to find the answers to discover their travel intention. Our respondents gave us insight that will better help you understand what Alabama has to offer and how travelers find out about their vacation destinations.
https://www.alabamamediagroup.com/wp-content/uploads/2016/07/shutterstock_432930274.jpg 667 1000 Advance Travel and Tourism /wp-content/uploads/2015/10/amglogo.png Advance Travel and Tourism2016-08-01 21:40:172016-08-30 16:28:25Infographic: Oh the Places Alabama Will Go: Insights on Alabama Travel Trends

Whitepaper: Understanding the Modern Alabama Millennial

July 15, 2016
Download it now. Millennials may be the most written about…
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Creating Tomorrow's Leaders Q&A Series: Part 3

July 11, 2016
We asked for Sarah Robinson's input on millennials in the workplace…
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Search, Social, Content and Rankbrain: Updates from SMX Advanced 2016

July 5, 2016
Well folks, SMX Advanced 2016 is now officially down in the books…
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Creating Tomorrow's Leaders Q&A Series: Part 2

July 5, 2016
We asked for advice from Rich Bielen, President and Chief Operational…
https://www.alabamamediagroup.com/wp-content/uploads/2016/06/shutterstock_76067875-1.jpg 334 500 Sara Dyer /wp-content/uploads/2015/10/amglogo.png Sara Dyer2016-07-05 14:48:412017-01-31 16:28:36Creating Tomorrow's Leaders Q&A Series: Part 2

How Content Marketing Delivers a Punch for Your SEO (Site Experience Optimization)

June 29, 2016
Google announced that its search rankings algorithm would be influenced heavily by relevant and useful content throughout the consumer’s online search journey.
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Creating Tomorrow's Leaders Q&A Series: Part 1

June 23, 2016
We asked for insight from Marcus D. Carson, MBA, Founder…
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5 Ways Your Business Can Start Using Snapchat Right Now

June 14, 2016
Snapchat is no passing fad and the app’s audience is only going to continue to grow. Looking to make an impact with your younger audiences? Make sure your business is leveraging this burgeoning social media platform as part your overall marketing strategy.
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Alabama Auto Buyer Trends eBook

The Alabama Auto Buyer eBook: A Dealer's Inside Look

June 2, 2016
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millennials

Five Millennial Myths Debunked

June 1, 2016
HR professionals, has anyone ever told you that you deserve high…
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What is your story?

The Art of Storytelling: Connecting with Your Audience Online

May 24, 2016
Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell our stories.
https://www.alabamamediagroup.com/wp-content/uploads/2016/05/shutterstock_111103529-1.jpg 667 1000 Kyle Stichtenoth /wp-content/uploads/2015/10/amglogo.png Kyle Stichtenoth2016-05-24 15:52:052016-05-26 19:11:22The Art of Storytelling: Connecting with Your Audience Online
Alabama Millenial Infographic

Get to know the Alabama millennial [Infographic]

May 18, 2016
There is a lot of (mis)information out there about millennials.…
https://www.alabamamediagroup.com/wp-content/uploads/2016/05/2016AMGEvents_YPSummit_B2B_infographic.png 475 1030 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2016-05-18 19:50:022018-05-07 16:44:10Get to know the Alabama millennial [Infographic]

Photobomb: 6 Missed Opportunities for Photo + Video SEO

May 17, 2016
When it comes to online content, people love it when you paint…
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YouTube Trueview: The Value of Skippable Ads

April 29, 2016
Imagine you just bought a 1920’s house, with all original plumbing.…
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Starting With the End in Mind: Is Your Website Converting Customers?

April 20, 2016
Digital marketing in today’s world can prove to be challenging,…
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Convince Your Boss: This Is Alabama Young Professionals Summit

April 20, 2016
Of course you want to attend the This is Alabama Alabama Young…
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AL.com Donates Books for National Library Week

April 19, 2016
AL.com donated more than 240 books valued at $5,000  to the…
/wp-content/uploads/2015/10/amglogo.png 0 0 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2016-04-19 20:29:212019-12-04 16:19:12AL.com Donates Books for National Library Week

Huntsville Celebrates Co-Working

April 17, 2016
More than 100 technology developers and entrepreneurs joined…
/wp-content/uploads/2015/10/amglogo.png 0 0 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2016-04-17 14:36:172016-04-25 14:38:38Huntsville Celebrates Co-Working

Six Reasons Your Business (and Employees) Should Be Using LinkedIn

April 12, 2016
It’s no secret that LinkedIn is deemed “the professional…
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Webinar: Converting digital marketing dollars to sales

April 4, 2016
We had the pleasure of exploring that very question with local…
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Free eBook: The Five Stages of Travel

March 31, 2016
When it comes to travel, consumers quite literally have the world…
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Alabama Millennial Study Results to Be Revealed at AL.com YP Summit

March 24, 2016
Alabama’s first millennials study is currently underway with…
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How Storytelling Wins Over Voters in Political Native Advertising

March 23, 2016
According to Borrell Associates, online political advertising…
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AL.com Alabama Young Professionals Summit Series to Start in April

March 1, 2016
Starting April 22, AL.com will host three regional events across…
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Travel by Generation

February 26, 2016
A Marketer’s Guide to Engaging Travelers of all Ages Everyone…
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The Job Candidate's Journey: Recruiting at Every Stage

February 24, 2016
One third of Americans have looked for a new job in the past…
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Free Digital Seminar: Mastering Marketing in the Moment

February 12, 2016
Join Alabama Media Group for a powerful marketing seminar designed…
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Evolution of Content Marketing: FREE e-book download

February 10, 2016
You’ve heard about the increasing popularity and attention…
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Digital Marketing Trends Part 5: Measuring Your Marketing

February 8, 2016
There is an old saying in business, “Half of my advertising…
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Digital Marketing Trends Part 4: The Search Marketing Landscape

February 4, 2016
8 Search Marketing Trends That Will Shape the Digital Landscape…
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Alabama Media Group Celebrates Mardi Gras in Mobile

February 2, 2016
  Alabama Media Group clients joined our staff in celebration…
/wp-content/uploads/2015/10/amglogo.png 0 0 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2016-02-02 22:12:472016-02-02 22:19:36Alabama Media Group Celebrates Mardi Gras in Mobile
Blog

Digital Marketing Trends Part 3: Developing a Content Strategy

February 1, 2016
Content Marketing in 2015 was about getting introduced to the…
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audience_targeting

Digital Marketing Trends Part 2: Managed Programmatic Advertising

January 28, 2016
A Managed Approach to Programmatic Ad Buys Today, a growing…
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2016 trends

Digital Marketing Trends to Watch in 2016

January 27, 2016
Enhancing the customer experience at every touch point has rarely been more important so let's begin with useful tips for a successful 2016.
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Everyone Has a Story

The Evolution of Content Marketing

January 22, 2016
Welcome to 2016, Alabama. As we go full steam ahead into the new year, it’s important to look back at some of the stories and events that shaped our state’s history in 2015. Whether you’re a news buff or not, chances are you followed one or more of these news stories.
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Alabama Media Group announces 2016 summer internship program

January 20, 2016
Alabama Media Group is seeking candidates for its 2016 paid summer…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2016-01-20 00:05:272016-01-20 00:05:27Alabama Media Group announces 2016 summer internship program

Alabama Media Group Supports Lyric Theatre Re-opening

January 19, 2016
Alabama Media Group proudly supports the grand re-opening of…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2016-01-19 23:51:502016-01-20 15:25:41Alabama Media Group Supports Lyric Theatre Re-opening

Alabama Media Group Celebrates MLK Day with Tribute Video

January 15, 2016
Alabama Media Group and AL.com proudly support the 30th Annual…
/wp-content/uploads/2015/10/amglogo.png 0 0 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2016-01-15 23:17:452016-01-19 15:31:44Alabama Media Group Celebrates MLK Day with Tribute Video

Focus with Audience Targeting

November 5, 2015
Digital channels offer unprecedented insight into how customers find your website, what they do when they get there, and what kind of emails they read or social media posts they share.
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Social Marketing

Join the Social Media Party

November 2, 2015
Social media can really give your brand a voice and personality. It gives prospective customers a glimpse into who you are. It allows you to connect with both them and the fans you already have.
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Creating Smart Content

October 22, 2015
In digital marketing, the best way to sell your product or service often is by not “selling” at all. Instead of always asking your customers to buy, you can become a resource for them, by sharing valuable information or just something fun.
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Email

Are Your Customers Getting the Message?

October 19, 2015
With the explosion of social media and mobile apps in recent years, email can seem almost quaint. But it’s still one of the most effective digital marketing channels. In fact, 91% of U.S. consumers use email every day
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Data Driven Audiences

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-10-12 20:09:222016-01-19 23:23:31Data Driven Audiences

Understanding SEO

October 8, 2015
Understanding how people are searching for products and services, then positioning your site with the right words and content to deliver something useful to them.
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-10-08 13:50:142016-01-25 16:15:15Understanding SEO

Women Who Shape The State

September 24, 2015
Thurs. Nov. 5
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-09-24 15:46:102015-09-24 15:46:10Women Who Shape The State

“FROM SHAME TO FAME"

September 24, 2015
Featuring Rick Hall, Father of Muscle Shoals Sound Wed. Nov.…
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-09-24 15:42:492015-09-24 15:42:49“FROM SHAME TO FAME"

Chocolate: An AL.com Pop-Up Dining Experience

September 24, 2015
Thurs. Oct. 1
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-09-24 15:24:202015-09-24 15:24:20Chocolate: An AL.com Pop-Up Dining Experience

Vote for Women Who Shape Alabama

September 5, 2015
Teachers. Doctors. Lawyers. Business leaders. Artists. Philanthropists.…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-09-05 13:32:352016-01-19 15:29:50Vote for Women Who Shape Alabama

AL.com Announces Second Pop-Up Dinner in Mobile

September 4, 2015
Birmingham, Ala., September 2, 2015 — AL.com announces…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-09-04 14:23:072016-01-19 16:14:49AL.com Announces Second Pop-Up Dinner in Mobile

Digital Marketing Is Everyone’s Business

August 19, 2015
Your customers are online. Your business should be, too
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-08-19 14:44:182016-01-19 15:38:32Digital Marketing Is Everyone’s Business

College Football Preview Is Coming

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-07-25 10:12:182016-01-19 16:16:17College Football Preview Is Coming

Is Your Marketing Missing Something?

June 8, 2015
Each part of that buying cycle needs to have different goals and messaging or you will end up losing customers throughout the buying cycle.
Kyle Stichtenoth /wp-content/uploads/2015/10/amglogo.png Kyle Stichtenoth2015-06-08 00:32:282016-01-25 16:16:12Is Your Marketing Missing Something?

Pop Up Dinners Coming Soon!

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-06-07 23:43:432016-01-19 17:20:35Pop Up Dinners Coming Soon!

4 Reasons Why You Need to Add Event Marketing To Your Marketing Mix

May 6, 2015
Did you know that nearly 70% of B2B marketers listed “in-person events” as their top B2B marketing tactic?
al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2015-05-06 07:08:562016-01-25 16:17:034 Reasons Why You Need to Add Event Marketing To Your Marketing Mix

Webinar: Using Digital Data & Pinpointing Your Best Customers

May 5, 2015
Learn How Data Drives Effective Audience Targeting w/ Jeff Sutton Seminar »
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2015-05-05 01:38:152016-01-25 16:17:54Webinar: Using Digital Data & Pinpointing Your Best Customers

Big Events At The Man Show Your Business Won’t Want To Miss

May 4, 2015
This event at the Birmingham-Jefferson Convention Center is your chance to interact with an incredibly targeted and qualified audience, an audience that could turn into your new customers. After all… 8 out of 10 people talking about an event where your product was is a hard opportunity to pass up.
al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2015-05-04 20:15:242016-01-25 16:19:08Big Events At The Man Show Your Business Won’t Want To Miss

New Mobile, AL HUB 360 View

November 3, 2014
View 360 Photo Sphere Here » View 360 Photo Sphere Here »
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-11-03 19:25:182016-01-19 22:09:24New Mobile, AL HUB 360 View

Turan Foley

November 2, 2014
//
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-11-02 21:30:092016-01-29 20:33:23Turan Foley

New Hub Photo Tour! (Mobile, AL Edition)

October 12, 2014
A photo tour of the new Mobile, AL hub.
/wp-content/uploads/2015/10/amglogo.png 0 0 Lesley Delchamps /wp-content/uploads/2015/10/amglogo.png Lesley Delchamps2014-10-12 17:22:052016-06-03 20:45:50New Hub Photo Tour! (Mobile, AL Edition)

McAleer's Football Campaign

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-10-07 20:59:042017-01-31 16:29:21McAleer's Football Campaign

Ready to launch?

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-09-27 14:14:052016-01-19 22:14:58Ready to launch?

Advanced Digital Workshop

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-08-24 14:16:132016-01-19 22:16:06Advanced Digital Workshop

Take it to the (Marine)Max! (Why Dealers Need Local Focus Too)

July 29, 2014
Now we have many local dealerships that are entering the online marketplace without a clear playbook for success (if they enter the space at all). With so many choices in the digital space, what’s a business to do?
Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-07-29 16:00:312016-01-25 16:19:56Take it to the (Marine)Max! (Why Dealers Need Local Focus Too)

One person at a time..

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-07-29 13:22:052016-01-19 22:18:31One person at a time..

Advance Digital recognized as winner for 2014 Microsoft Digital Advertising Partner of the Year

June 18, 2014
Advance Digital today announced it has won the 2014 Microsoft Digital Advertising Partner of the Year Award. The company was honored among a global field of top Microsoft Corp. partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-06-18 22:06:312016-03-23 17:46:36Advance Digital recognized as winner for 2014 Microsoft Digital Advertising Partner of the Year
McAleers Furniture

From The Director's Chair (The Office Furniture :15 spot)

June 6, 2014
We use stop motion in a :15 spot preroll video to illustrate how easy it is to build the office of your dreams at McAleer's Office Furniture.
https://www.alabamamediagroup.com/wp-content/uploads/2014/06/McAleers.png 541 960 Lesley Delchamps /wp-content/uploads/2015/10/amglogo.png Lesley Delchamps2014-06-06 16:04:272016-01-25 16:29:07From The Director's Chair (The Office Furniture :15 spot)

Audience (It's Not About Sites, It's About People)

May 23, 2014
We were never just a newspaper; we connected an audience to the world.
https://www.alabamamediagroup.com/wp-content/uploads/2015/11/JosephDabbs1.jpeg 819 819 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-05-23 12:55:182016-01-25 16:22:57Audience (It's Not About Sites, It's About People)

Birmingham Hub Grand Opening!

April 21, 2014
The executive team kicks off the grand opening of our new Birmingham hub.
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-04-21 08:09:382016-01-19 22:22:21Birmingham Hub Grand Opening!

Pre-rolling into the Future of Digital Advertising

April 10, 2014
Every now and then, a pre-roll intrigues us, captures our attention, and we find ourselves glaring intently at our laptops, casting an unexpected smile..
Sherri Bumpers /wp-content/uploads/2015/10/amglogo.png Sherri Bumpers2014-04-10 11:14:352016-01-19 16:11:55Pre-rolling into the Future of Digital Advertising

Red Clay Readers Book Club launching!

March 17, 2014
When a group of writers at Alabama Media Group started kicking…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-03-17 15:37:382016-01-19 22:21:43Red Clay Readers Book Club launching!

New Journalism Initiative with CIR

February 27, 2014
One of America's leading non-profit journalism organizations,…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-02-27 18:12:462016-01-19 22:17:02New Journalism Initiative with CIR

#FollowThatCouch! (And Other Great Work From our AHA Partnership)

February 19, 2014
Through a solid plan and great design we can expand your engagement landscape.
https://www.alabamamediagroup.com/wp-content/uploads/2015/11/header-directoryServices.jpg 556 1300 Lesley Delchamps /wp-content/uploads/2015/10/amglogo.png Lesley Delchamps2014-02-19 12:47:202016-01-25 17:01:25#FollowThatCouch! (And Other Great Work From our AHA Partnership)

Shopfronts In The New (Online) Marketplace

February 18, 2014
Businesses need to employ design thinking more than ever when it comes to the intricate dance of e-commerce.
https://www.alabamamediagroup.com/wp-content/uploads/2015/11/ht.jpg 333 358 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-02-18 13:32:272016-01-25 17:27:53Shopfronts In The New (Online) Marketplace

The Social Network That Gave Us What We Needed, Not Just What We Wanted

February 17, 2014
It's not what you know, it's who you know.
https://www.alabamamediagroup.com/wp-content/uploads/2015/11/bham_audience_papers.jpg 401 327 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2014-02-17 16:12:582016-01-25 17:28:52The Social Network That Gave Us What We Needed, Not Just What We Wanted

New Mobile Hub Location Announced!

February 13, 2014
Alabama Media Group unveiled preliminary designs Thursday,…
/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-02-13 16:39:382016-01-19 23:20:47New Mobile Hub Location Announced!

What am I really looking forward to this weekend? The Super Ads of course.

January 31, 2014
Two number-one seed playoff teams are set to battle on the gridiron this weekend in pro football’s biggest game. But what am I looking forward to? The commercials.
https://www.alabamamediagroup.com/wp-content/uploads/2015/11/shutterstock_43506862-Gadsden.jpg 2592 3888 Kristin Johnson /wp-content/uploads/2015/10/amglogo.png Kristin Johnson2014-01-31 14:00:382014-01-31 14:00:38What am I really looking forward to this weekend? The Super Ads of course.

Build A Great Event, Then The Story Is Your Marketing (Why Everything Is A Documentary)

January 9, 2014
Harnessing brand energy and resources for good, now there’s advertising that stays with you.
https://www.alabamamediagroup.com/wp-content/uploads/2015/02/screen.jpg 307 379 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2014-01-09 12:28:222016-01-25 17:30:56Build A Great Event, Then The Story Is Your Marketing (Why Everything Is A Documentary)

Social Media Marketing Myth #12

January 8, 2014
Social Media Marketing Myth: Companies with successful Social Media Advertising Campaigns post to their Facebook as often as possible.
al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2014-01-08 12:50:412016-01-25 17:32:18Social Media Marketing Myth #12

Our Top Design Work Of 2013

December 31, 2013
We have brought together some of our best creative work to showcase the great year of 2013.
https://www.alabamamediagroup.com/wp-content/uploads/2015/02/13-.jpg 264 293 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2013-12-31 14:13:092013-12-31 14:13:09Our Top Design Work Of 2013

Google Brings Hashtags To Search Results To Highlight Google+

December 10, 2013
Google’s latest attempt to bring the social networking side of Google+ into relevancy was revealed yesterday with updated search functionality that now allows user to search for hashtag terms in Google’s search engine.
/wp-content/uploads/2015/10/amglogo.png 0 0 Ryan Miller /wp-content/uploads/2015/10/amglogo.png Ryan Miller2013-12-10 12:09:572016-01-25 17:33:52Google Brings Hashtags To Search Results To Highlight Google+

Google's “In-Depth Article” feature showcases quality content

December 10, 2013
Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. These users are looking for detailed information.
/wp-content/uploads/2015/10/amglogo.png 0 0 al_marketing /wp-content/uploads/2015/10/amglogo.png al_marketing2013-12-10 12:07:052013-12-10 12:07:05Google's “In-Depth Article” feature showcases quality content

Google's rel=publisher tag is for all business and brand websites, not just publishers

December 10, 2013
Shortly after Google+ was launched back in 2011, Google introduced two tags to be used to help form a verified link between websites and Google+: Rel=Author and Rel=Publisher.
/wp-content/uploads/2015/10/amglogo.png 0 0 Ryan Miller /wp-content/uploads/2015/10/amglogo.png Ryan Miller2013-12-10 10:56:362013-12-10 10:56:36Google's rel=publisher tag is for all business and brand websites, not just publishers

Montgomery Office

/wp-content/uploads/2015/10/amglogo.png 0 0 Erin Chambers /wp-content/uploads/2015/10/amglogo.png Erin Chambers2013-12-10 10:24:052016-01-19 23:21:16Montgomery Office
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