Beyond Advertising. It’s a Partnership.

Audience-first marketing. Data-driven results.

AL.com is a leading local news provider and data-driven marketing agency, using an audience-first strategy to connect businesses with their most valuable prospects.

We don’t just break news – we break through.

Our Audience

147M+

Annual AL.com visitors

1.9M

SOCIAL MEDIA FOLLOWERS

11.8M

ACTIVE MONTHLY USERS

190k

NEWSLETTER SUBSCRIBERS

Our readers are Alabama-first and deeply community-connected. They are civic-minded news consumers with a passion for public affairs, investigative journalism, college football, and the stories that bring the state together.

Visitor Ages

Household Income

Winner of two 2023 Pulitzer Prizes
16 news & information sites
20 newspapers & magazines
52M people reached per month

As part of Advance Local, one of the leading digital media and marketing groups in the U.S., we combine national scale with local expertise. Powered by data, audience intelligence, and cutting-edge technology, every campaign is as unique as your brand’s story.

Why Partner With Us

Trusted Local News. Powerful Audience Data. Measurable Marketing Results.

DISCOVER
Premium first-party data insights and local market research that reveal exactly who your best customers are.
STRATEGIZE
Audience targeting and campaign planning built around your business goals, not generic media buys.
ACTIVATE
Multi-channel execution powered by audience intelligence, putting your message in front of the right people at the right time.
OPTIMIZE
Continuous performance tracking and refinement so every campaign gets smarter and every dollar works harder.

What Our Partners Say

“They are dedicated individuals who don’t simply execute campaigns — they genuinely care for their clients and share a deep interest and appreciation for what they’re helping to promote. This authentic passion is evident in every aspect of the campaign they’ve developed.”

Ashley Parker, Heritage Tourism Coordinator

Get In Touch

Ready to connect with your most valuable prospects? It all starts with a conversation.