From the Shoals to the Coast: Employee Recruitment Has Changed in Alabama
The “modern” workplace environment continues to change and transform industries. Within this whitepaper, we provide an outline of the changing state of recruitment in Alabama.
2021 Digital Marketing Outlook
Within this whitepaper, we provide an overview of some major trends in the past year and what to be on the look out for in 2021
2021 Hiring Outlook: Huntsville Defense Tech
This download includes case studies from winning companies in 2020 and what they’re planning for 2021
2021 Marketing Outlook: What’s Ahead for Health Systems & Provider Networks
We used input from our healthcare clients along with research from healthcare trends and top marketing channels to compile this valuable resource.
2021 Marketing Outlook: What’s Ahead for Seniors & Home Health
We talked with our healthcare clients, researched healthcare trends and tapped into the top marketing channels to deliver a 2021 framework for seniors and home health marketing.
Patient Care in the Pandemic Whitepaper
With all of the mixed messages in the marketplace, we knew the healthcare community would benefit from a better understanding of what patients needed to know to take care of themselves and their families during the pandemic.
That’s why we recently asked 415 Alabama patients about their current sentiments, beliefs, and behaviors related to primary and specialty care.
Opening Up Alabama: How Your Business Can Win With the Right Marketing Strategy
Coming out of isolation will be a gradual state-by-state, region-by-region experience. Alabama’s Governor Kay Ivey announced retail stores could open as soon as of May 1st. Once all activities resume, how will your business stay top-of-mind with consumers? With the right strategy in place, you can make up for any revenue lost during quarantine.
2020 Trends: What’s Next for Social
We hope this eBook serves as a comprehensive guide to the most relevant social media platforms to help you discover which are best fit for your business goals. With the right skills and tools combined with an informed up-to-date strategy, your business is sure to flourish on social.
Video Marketing Playbook
Trying to figure out how to get in the game? Download our Video Marketing Playbook for insights on the latest video marketing trends and strategies.
2019 Marketing Trends
Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind.
This guide will give you a snapshot of what’s trending in marketing for 2019, entry points for innovation, and tactics to consider as part of your overall marketing mix.
SEM Unwrapped
Google ads? Pay-per-click? Paid search? These are a few terms you have probably heard that are synonymous with SEM. When we are looking for information about pretty much anything, we instinctively turn to our search engine of choice (for 1.2 billion people, that search engine is Google). SEM refers to paid ads placed on search engine results pages (SERP) with fixed positioning to grab the attention of the searcher. Why should it be a part of your digital marketing strategy?Download our new free ebook SEM Unwrapped to learn best practices when it comes to increasing conversions through search engines.
Marketing to Gen Z and their Gen X Parents
Gen Z is now the single largest population segment at 26% of the U.S. total. As natives of the digital world we live in, they expect businesses and brands to have an online presence on social media and beyond. They are hard working, cost-conscious and inclusive, and their Gen X parents are heavily influenced by their thoughts and beliefs.
2018 Roadblocks: What’s Ahead for the Trucking Industry
Our experts have compiled the latest trucking industry trends, along with real solutions for carriers affected by the driver shortage. Download this whitepaper to access this valuable insight into hot topics and trends affecting the industry.
Everything You Need to Know About Online Advertising
Download our Everything You Ever Wanted to Know About Online Advertising one-sheet below to learn what exactly it is, how it’s used and terms to know.
Top Recruitment Trends One Sheet
The recruitment industry has had to adapt as the unemployment rate continues to decline. Recruiters now have to work harder to recruit quality candidates and triumph over competitors. Download our 2018 Recruitment Trends to Watch for current insights to be aware of within the industry.
Content Marketing 101 eBook
Download this eBook to learn the basics about content marketing and how to get started.
2018 Digital Marketing Trends eBook
Our experts provide in-depth insights on the latest content marketing, video marketing and digital display trends for 2018.
2017 Digital Marketing Outlook Whitepaper
We dive into the latest trends in digital marketing and provide insight to the best marketing tactics to pursue in 2017.
Alabama Millennial Whitepaper
The opinions and voices of Alabama millennials are reflected in this report, with topics ranging from news consumption and buying habits to political views and job search preferences.
The Five Stages of Travel eBook
Better understand the five stages of travel and the benefits of building a marketing strategy that speaks to travelers throughout their entire journey.
Building Your Employer Brand eBook
How to put your best foot forward to attract and retain top talent.
Messaging in the Moment – The Art of Storytelling: A Webinar
This webinar reviews the basics of storytelling as it fits into a marketing strategy. Learn best practices to better “Understand Your Why.”
Metrics in the Moment- How to Measure Conversions: A Webinar
Attributing sales to digital marketing efforts is not easy. This webinar will take you through the steps to help you set up your business goals within analytics to track your customers all the way through to the conversion.
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